A vertical SaaS platform for property managers stopped chasing demo volume and started chasing the right demos.
Ledgerly's paid campaigns targeted broad interest categories like "property management" and "real estate software," which pulled in a high volume of demo requests. The problem was who was booking them: independent landlords with two or three units, students researching the category, and people who had no budget or authority to buy. Sales was burning hours on calls that were never going to convert.
The actual buyer, a property management company running 50 or more units, was getting lost in the noise.
Fewer demo requests, but ones that matched who Ledgerly could actually sell to and serve.
Campaigns were rebuilt around portfolio size and company type instead of broad category interest, screening out the leads sales couldn't use.
A detailed case study on managing a 200-unit portfolio was gated behind a form built to filter for company size and role.
Matched audiences built from Ledgerly's closed-won accounts let LinkedIn campaigns target lookalike companies directly.
Cutting the wrong leads did more for the pipeline than adding more of the wrong ones ever could.
"Our sales team used to dread the demo calendar because half of it was people who could never buy from us. Now almost every call is with someone running a real portfolio, and the team actually wants to take the meetings."
A 30-minute audit, no pitch attached.