An online home goods retailer untangled a fragmented product feed and let its bestsellers carry the ad account instead of the entire catalog.
Harrow & Finch's Google Shopping feed treated every product in the catalog equally, from top sellers to items that hadn't moved in months. Product titles were inconsistent, categories overlapped, and creative for Meta was a handful of static product-on-white images with no lifestyle context.
Spend was getting spread thin across the whole catalog instead of concentrated where demand actually was.
A cleaner feed structure and sharper creative did more than any bid adjustment could.
Products were regrouped into performance-based tiers, with bestsellers isolated into their own campaigns and given priority budget.
New lifestyle photography and short video for the top-performing 15% of the catalog replaced generic product-on-white imagery.
Search match types were narrowed to cut spend on browsing-intent queries that rarely converted into an actual sale.
Concentrating budget on what actually sells changed the account's economics within a single quarter.
"We were spreading budget across our entire catalog like every product deserved the same shot. Once they rebuilt the feed around what was actually selling, the account finally started acting like it made sense."
A 30-minute audit, no pitch attached.