A seasonal apparel brand replaced a generic prospecting-only strategy with a full-funnel rebuild that turned first-time buyers into repeat customers.
Fernwood's previous agency ran wide prospecting campaigns on Meta with the same three ad creatives for months at a time, and treated Google Shopping as an afterthought. Sales spiked around seasonal drops and went quiet in between. Almost nobody who bought once was being brought back for a second purchase.
The brand had a loyal following on social media that the ad account wasn't using at all.
New customers and repeat customers needed different creative, different offers, and different budgets.
Meta and Google Shopping were rebuilt with dedicated prospecting campaigns and a separate retargeting structure for past visitors and past buyers.
A weekly production cadence replaced the same three ads running for months, keeping cost per result from decaying between drops.
Post-purchase flows and paid retargeting were coordinated so a customer's second purchase wasn't left to chance.
The gap between launches now carries real revenue instead of going quiet.
"We used to just brace for a slow stretch between drops. Now the retargeting and email side actually carries revenue in between, and we're not scrambling to make one launch weekend cover the whole quarter."
A 30-minute audit, no pitch attached.